
Chicago Forward Pilot
This new pilot concept for Walgreens represents a shift from the traditional in-store shopping experience, catering to customers who prefer the convenience of online ordering. While there is a small curated shopping area, the majority of merchandise is housed behind a dedicated pickup counter, emphasizing the ease and efficiency of order collection. The design of the space deviates from Walgreens' conventional look to reflect this new approach, while carefully retaining the essence of the brand. The environmental branding integrates fresh elements to create a welcoming, contemporary atmosphere—ensuring customers still feel the familiar comfort and trust of the Walgreens brand, while adapting to a more digital-first experience.





